- AllAdvised already serves over 75 firms and is accessible to more than 70,000 employees across the UK public and private sectors.
- Employees who complete the AllAdvised journey contribute on average over 10% more to their retirement planning pot.
Digital workplace pensions advice platform, AllAdvised, has received its own Financial Conduct Authority (FCA) authorisation to provide regulated financial advice. This allows it to expand its digital advice capabilities and partnerships across both local government and private-sector employers.
Until now, AllAdvised has operated under the permissions of Westminster Wealth Management since its launch in 2023 and currently serves over 75 firms. It is accessible to more than 70,000 employees across the UK public and private sectors.
AllAdvised works by analysing an employee’s pension through a series of questions to understand how it relates to their broader circumstances and then helps them take appropriate action to plan for their retirement. Gamified interactive tools that give clear feedback and bespoke insights into the user’s financial wellbeing are built into the platform to boost employees’ engagement with, and understanding of, their workplace pension.
Over 90% of people in workplace pensions remain in a default fund* that may not be right for them and with less than 9% of UK adults seeking financial advice last year**, there is a huge need for employees to receive more financial help.
James Anderson, Director at AllAdvised, said: “By advising employees on their workplace pensions we have allowed those who are often most in need but are least able to afford it to receive the benefit of regulated financial advice. Our platform is helping to lead to more positive outcomes for both employees and employers, with those employees who complete our journey contributing on average over 10% more to their retirement planning pot.
“Meanwhile pension providers who offer their policyholders access can expect to see increased contributions into their scheme.”
Built for employers, pension schemes and providers
The AllAdvised platform can operate as either a large-scale API service integrated into existing pension or benefits portals, or as a standalone digital advice solution. This flexibility allows employers, trustees and providers to deliver meaningful, regulated advice journeys without the administrative and cost burdens of traditional financial advice models.
AllAdvised is available to employees directly through their employer or workplace pensions provider, or through financial wellness portals such as My Money Matters, which has integrated AllAdvised in its consumer journey.
Daniel Davies, Partnerships & Product Manager, My Money Matters, said: “We’ve been working with AllAdvised for over a year, and their expertise has been a great addition to our financial wellness platform. Together, we’re helping employees access personalised advice through My Money Matters, ensuring they make the most of their savings and benefits.”
Building towards targeted support
The FCA’s forthcoming targeted support regime is expected to enable firms to give more personalised help to consumers at scale. AllAdvised is already designing systems and advice journeys around this model, aiming to be among the first authorised providers of targeted support when the framework launches.
James Anderson continues: “AllAdvised is building and testing a market-leading targeted support service at scale and we see this as crucial to supporting every member of the workforce. We are one of a handful of firms to have completed the FCA’s pre-application form ahead of the targeted support permissions applications opening in 2026.”
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