We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die.   Unsurprisingly, many business leaders have come to view “disruption” as a near synonym for “innovation”, with many companies having achieved their success by disrupting traditional sectors. For instance, Uber, Lyft and Grab were founded as challengers to the taxi industry, just as E-ZPass effectively disrupted the tollbooth industry and Netflix clobbered the video-rental market.   From the …

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