India’s retail sector is projected to soar to a staggering $2 trillion by 2032. The allure of India’s burgeoning marketplace has attracted the attention of global capital, multinational corporations, and small-to-medium enterprises eager to capitalise on the vast consumer base and seize opportunities for market expansion. Fueling this momentum is the remarkable rise in demand, as evidenced by research from the Indian Brand Equity Foundation. This demand is propelled by …