These days, the majority of individuals spend over eight hours daily doing digital tasks. Whether you are running an online, service-based, or even a brick-and-mortar business, the need for a strong digital presence is quite imperative in today’s business landscape. However, as the internet continues to evolve, so does the meaning of having a strong digital presence. Your business might exist on the internet, but that does not equate to having an online presence. While an online existence might slightly increase your digital footprint, an online presence is primarily tied to your reputation, credibility, and visibility. Here are the best ways to build your business’s digital presence.
Creating and growing an email list is one of the most effective ways of increasing your digital presence. Using an email list, you’ll be able to interact with existing and potential clients on a weekly, monthly, or even daily basis. To create and grow your email list, simply develop captivated gated content that potential clients must sign up to regularly receive. Furthermore, you can also utilise a call-to-action on your social media page and website to advertise your business’s email newsletter.
Generally, your company and brand’s primary objective is to make loads of money. However, before doing this, your business must be customer-centric and valuable. An important way of creating value for your business is by offering free, educational online content. Not only will this benefit your customers immensely, but it will also boost your digital presence. Another effective way of creating value online is by giving advice. You can do this by guest posting, appearing on podcasts, or replying to comments. Wherever or whenever your clients have questions, you have to be the one answering them.
A web credibility study from Stanford reports that about 75% of users have admittedly judged a brand’s reliability based on the design of its website. Hiring a professional to set your website up should be the ideal choice. Having a lead-generating site that functions and looks exactly how you want it to is definitely worth it.
The main pages of your site (homepage, pricing, contact, products and services) are somewhat restricted in terms of maximising keywords. In these core pages, you barely have enough text to work with. However, with a blog, every post you create will dive deeper into an important keyword, allowing your brand the opportunity to be involved in search results for searches your target demographic will be performing at any stage throughout their journeys. Companies that publish blog posts four times weekly get over four times more leads and three times more traffic than brands that blog only once weekly.
Investing in search ads is quite worth it because they get you to the top of the search engine result page (SERP). If your website can rank in both paid and organic results for a particular keyword, the possibility of getting a click on either one is higher. It’s no surprise that Google is the most prominent search engine to advertise on. However, most business owners don’t know how to get the most out of their Google ads campaign. If you are looking to learn more about what it takes to run a successful Google ad campaign, go to Claire’s site.
Once you’ve begun growing your digital presence with a few strategies, it’s always imperative to evaluate your results. This encompasses testing every strategy implemented so you know what isn’t working and what is. To test your results, you have to first decide on a metric to use. For instance, if you want to evaluate the success of your SEO, you have to monitor your search engine results. However, if you are growing an email list, you have to analyse your click-through and open rates. Furthermore, you must remember that some results, such as brand awareness, may be more difficult to track, but that doesn’t mean it isn’t effective enough.
There’s always strength in numbers, and this also applies in business. Network with local businesses to improve visibility and share content. For instance, if you double as a copywriter, you can guest post on a blog for another company to discuss the intersection of both brands. With consent, you can then utilise external links to lead readers and potential clients to your website. This strategy is somewhat tricky, as you’d have to avoid local brands that are also competitors. Ensure that you and the business owner you are partnered with are always on the exact page about the target demographic.
In today’s business landscape, growing and maintaining your digital presence is an important aspect of any business’s survival and growth. Physically, you can only exist in a single place, but thanks to the internet, an entrepreneur can be everywhere at once.
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