Ghosting’ – the process of cutting someone off online by not returning emails or texts – is happening at work as well as in people’s social lives, new research says.
Dr Jenni Kantola, of Jyväskylä University School of Business and Economics, Finland, carried out interviews with remote workers in Finland.
She conducted the research because, while workplace ghosting is on the rise, little is known about why it happens, and its consequences.
The researchers say that while technology enables constant connectivity and flexible working, people struggle with daily communication overload and have begun to limit their interaction with colleagues to balance their work demands. This can, however, be experienced as disrespectful, rude and confusing by colleagues.
The research is being presented on Thursday 5 September at the British Academy of Management’s 38th annual conference, from September 2 to September 6 2024 at the Nottingham Business School, Nottingham Trent University. Around 1,000 presentations are given, along with workshops and other events. The Academy is the leading authority on the academic field of management in the UK, supporting and representing the community of scholars and engaging with international peers. It has around 2,500 members, from the UK and around the globe, who include management researchers, scholars, practitioners and doctoral students. BAM is a registered charity, (No. 1117999) and a limited company (No. 05869337) www.bam.ac.uk
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