A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully …
Forecasts are rarely perfect, but last year our predictions for global trends in business and society proved to be fairly accurate. As expected, extreme weather events revealed the immediate impacts of climate change. The growth rate of the global economy remained well below average. And the lingering effects of Covid-19 hit the poorest hardest. Yet our forecast did not predict the most disruptive event of the year: Russia’s invasion of …
Gone are the days when traditional print advertising was touted as the gold standard. Now, running video ads on digital platforms – be it YouTube, TikTok, Instagram or Facebook – is an effective way for brands to grab the attention of consumers. This is especially so for those that target Gen Zs and millennials, who know and get to desire products and brands predominantly through videos. Fuelled by the meteoric …
Millions of users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The chatbot recently passed a Wharton School MBA exam, prompting further admiration and alarm. Several academic journal publishers have banned authors from using ChatGPT, and professors are changing exams and assignments in response to the tool. But …
Having revolutionised how millions of people in China shop, socialise and play, it did not take long for Chinese internet firms to repeat the feat outside of China. In social media, TikTok rules the world with its short videos; in e-commerce, Shopee and Lazada have cornered the South-east Asian market; in fast fashion, Shein dominates the United States, ahead of established players such as Zara and H&M; and in smartphones, …
From zero-Covid to zero restrictions, the speed of China’s return to normalcy took the world by surprise. Two months after the world’s second-largest economy signalled that it would end its self-imposed isolation, manufacturing and services have rebounded from pandemic-induced slumber, travel is resurgent, and hope is that “revenge spending” will turbocharge the country’s growth this year. INSEAD professors weigh in on what the reopening could mean for businesses, supply chains and …